New* 39 page Guide to Selling Online in China

China Sales Co has just released its new guide to Selling online in China.

Published in September 2017 this guide contains the latest detailed information on how to start selling online to China.

This fresh 39 page guide is packed full of instructions for those looking to begin to sell online to China. Authored by China Sales Co founder Robert Burns an e-commerce expert this no-nonsense guide will save your business months of research and effort. Contains the latest information (updated Sept 2017) on China Social Media, and cross border e-commerce, payments and online advertising.

Price:USD$350 and can be ordered online from the China Sales Co store (link to store (hardcopies also available),

Sales Guide Contents (headers)

Step One: China knowledge: Learn the China playing field

Market Research

Market Size



SWOT Analysis

Useful Links and information about China

Digital Marketing

Search Engine Marketing

China Social Media

What you need to know about We Chat

Know your marketing strategy & distribution channels

Know your main KPIs

Step Two: Build your custom China brand face and platforms

Build your Chinese-friendly brand face and product customization

Build your Chinese website

Build your 3rd party e-commerce platforms store

Build your online China-friendly store

Open your online payment accounts

Step Three: China POS and logistics

China entry and Logistics

China point of return & storage

Step Four: Start to sell sell sell!

Trade Fairs and Digital Promotions

Digital promotions

China Social Media Campaigns

China Search Engine Optimization

Step Five: Expand Your Market Share

Quality control

Tracking your business

Market watch: stay on top of your competitors

Basic Costs to start selling into China


Buy Now!: Price:USD$350 and can be ordered online from the China Sales Co store a> (link to store hardcopies also available),

How much was sold online across all platforms on Singles Days?

Post Date: Nov 14 2016

Once again we have had another record breaking event for e-commerce in China as we wrapped up a successful Single Day 2016 last Friday. As many would already by now, Alibaba sold a massive RMB ¥120.7 billion through their e-commerce platforms, measured in GMV (Gross Market Value) in just 24 hours. But we mustn't forget that Alibaba alone does not represent the entirety of e-commerce in China, it is just one player (albeit a very big player) in the vast Chinese digital ecosystem.

While many of Alibaba's competitors have not made official announcements on their sales volumes, we thankfully have Chinese big data research and development companies like Syntun in Beijing to help us keep track. So what is the grand total consumers spent online over Singles Day?

RMB ¥177.04 billion (USD $26.11 billion) on 1.07 billion packages.

So the top grossing platforms are:

Alibaba: ¥120.74 billion ¥40.18 billion

Suning: ¥3.89 billion

Guomei: ¥3.36 billion

1号店: ¥2.3 billion ¥1.77 billion

Others: ¥4.78 billion

The breakdown of the top grossing categories include large home appliances 20.1% (such as TVs, white goods, and kitchen appliances), mobile phones 12.1% (top 3 being Apple, Huawei and Xiaomi), Cosmetics 12% (14.9% through cross-border), and maternity & dairy products 6.4% (of which 93.1% was infant formula! Domestic consumption of imported infant formula was over 70% as of June 2016)

Other interesting facts include:

82% of all transactions happened on mobile

5.6% of all transactions were cross-border sales

6.4% of all transactions were on dairy products (RMB ¥7.65 billion), of which infant formula accounted for 93.1%!

While there is no indication of what proportion of infant formula was imported, we do know that imported product account for more than 70% market share in the high end market (as of July, according to the China Chamber of Commerce of Foodstuff and Native Produce)

So Alibaba is still the king of Singles day with being the only one able to put up a decent fight. Perhaps JD's efforts to avoid the price wars and differentiate themselves by prioritising quality and services is starting to resonate more with consumers (its slogan "take your shopping seriously, buy only quality"). We are also seeing growth in the level of cross-border sales in many consumer products except for electronics, where local brands reign supreme due to their value for money offerings.

Source: "星图数据1112:双十一网购大数据报告"

China Sales Co delivers plugins for Dinpay Magento and Woocommerce

Post Date: Nov 1 2016

China Sales Co. develops and releases 2 major e-commerce plugins for Dinpay payment gateway

Dinpay is the next-generation of payment systems, enabling merchants to collect payments from Alipay, WePay, China Union Pay and top Chinese banks.

"China Sales Co has just successfully delivered secure plugins for Woocommerce (for Word Press) and for the Magento platforms" said Sales Director William Fong today. " Dinpay already offers multiple Chinese platform plugins but for outside of China we needed the plugins developed as soon as we could. We are pleased to assist the amazing Dinpay system connect with two of the most popular global e-commerce platforms and our congratulations to the technical team for delivering the plugins from scratch in just under 3 months." Plugins can be downloaded from China Sales Co store.

" We are pleased that China Sales Co has delivered these plugins" said Jubilee Deng, head of International Development at DDBill Technologies. "Our Word Press and Magento customers are now able to switch on Dinpay thanks to China Sales Co."

China Sales Co Ltd announces new Global GM and new Sales Director

Posted: Shanghai July 30,.2016: China Sales Co. Ltd HK announces the departure of Robert Burns and introducing our new Global GM, Mr. Donal Manning, and a new Sales Director Mr. William Fong.

"We thank Robert Burns for his hard work and contributions to the business over the last 2 years, and we wish Robert every success in his new role. We will continue forward to growing China Sales Co. Ltd as the trusted ecommerce provider in China" stated the new GM Donal Manning today in San Francisco, USA.

"Robert will remain as an advisor the board, and I look forward to building on the great work he has delivered for the company. We also welcome onboard Mr. William Fong as our new Sales Director based in our Shanghai office. William brings the company significant expertise and experience as an ex-Austrade (Australian Government Trade office) and we look forward to his contributions towards growth of the business."

China Sales Co Ltd is China digital marketing and e-commerce company with regional offices in China, USA, EU and Australia. Operations are based in Shanghai. China Sales Co are experts in China SEO, China SEM and China Social Media. For further information can contact This email address is being protected from spambots. You need JavaScript enabled to view it. or contact your local regional office.

How does Alipay compare with PayPal?

March 01. 2016: IS ALIPAY LIKE PAYPAL?

The answer is both "Yes and "No."

Both Alipay and Paypal require buyer and seller (user) accounts and both require the internet to conduct transactions. Both allow peer to peer transactions and both charge fees for transactions.

A key difference is Paypal also charges for foreign (cross border) FX exchange fees whereas Alipay only charges a transaction fee. Another key difference is Paypal assists the wire of funds between users'-bank accounts, but Alipay qualifies and then moves funds between buyer-and-merchant-Alipay accounts.

Alipay also has many other functions including loans and touch pay at kiosks and shops in China and Hong Kong.

Their adoption and user rate in China is also markedly different. Because it is a foreign system PayPal is "not well known" and has very small user rate in China. In fact less than 2% of all China online transactions are done using foreign-credit cards or payment systems, in 2014. That figure includes Amex, Mastercard, Visa and Paypal combined. Whereas it is estimated at January 2016 Alipay has 800 million accounts in mainland China.

Credit or no credit? Paypal will also allow credit-funded transactions whereas Alipay only allows transactions that have sufficient cash-funds in their Alipay account.

Alipay Paypal comparison

read our "Alipay FAQ page">

Apply now for free"Open Alipay Account form">