open Baidu account,

1/5th of the internet now Chinese language users

Recent global internet user data shows that Chinese language now accounts for more than 1/5th of global internet users. Source:"InternetWorldStats.com"

China Sales Co. founder Mr. Robert Burns recently said in Shanghai:

"there is a lot of competition for Chinese internet views, and this graph helps to highlight how there is a lot of content to choose from. As a consequence if your business still does-not provide adequate translated content on your business website, or have Social Media engagement then there are plenty of other options online for Chinese prospects to find, click on and engage with."


Custom China Language Website design

China Sales Co. provides your business with China online platforms. Look your best when marketing and engaging with your Chinese prospects and customers. Custom China translations, web design and China hosting packages are all part of the China Sales Co. service.

Open your Alipay account

Open your free merchant Alipay account here. China Sales Co. are global licensed Alipay Agents and Alipay API System Installers and testers.

China Social Media

Open your China Social Media accounts and be found and shared, engage CRM and tracking tools to maximise your engagement with customers. Social media management provided by month. We open and manage Sina Weibo and WeXin (We Chat) accounts, including official upgrades, serviced and subscription accounts

China SEM:

Open your Baidu account for SEM and PPC campaigns. Global licensed Baidu agents and experienced SEM campaign and SEM ad campaign management team.

China SEO:

increase your web market share and long term branding with free SERP results on Baidu. We provide monthly on and off page Chinese/China SEO, Chinese Landing Page, Key Word analysis and link building.

1/5th of the internet now Chinese language users (SP)

Recent global internet user data shows that Chinese language now accounts for more than 1/5th of global internet users. Source:"InternetWorldStats.com"

China Sales Co. founder Mr. Robert Burns recently said in Shanghai:

"there is a lot of competition for Chinese internet views, and this graph helps to highlight how there is a lot of content to choose from. As a consequence if your business still does-not provide adequate translated content on your business website, or have Social Media engagement then there are plenty of other options online for Chinese prospects to find, click on and engage with."


Custom China Language Website design

China Sales Co. provides your business with China online platforms. Look your best when marketing and engaging with your Chinese prospects and customers. Custom China translations, web design and China hosting packages are all part of the China Sales Co. service.

Open your Alipay account

Open your free merchant Alipay account here. China Sales Co. are global licensed Alipay Agents and Alipay API System Installers and testers.

China Social Media

Open your China Social Media accounts and be found and shared, engage CRM and tracking tools to maximise your engagement with customers. Social media management provided by month. We open and manage Sina Weibo and WeXin (We Chat) accounts, including official upgrades, serviced and subscription accounts

China SEM:

Open your Baidu account for SEM and PPC campaigns. Global licensed Baidu agents and experienced SEM campaign and SEM ad campaign management team.

China SEO:

increase your web market share and long term branding with free SERP results on Baidu. We provide monthly on and off page Chinese/China SEO, Chinese Landing Page, Key Word analysis and link building.

Agentes Baidu globales licenciados des de 2014. Expertos SEO y SEM en China.

China Sales Co es colaborador global de Baidu des de 2014

Abra su cuenta gratuita de Baidu con China Sales Co.

Abrimos cuentas gratuitas y proporcionamos los documentos. Todos créditos de publicidad Baidu deben ser *depositados por adelantado antes de que su cuenta Baidu esté operativa y empezar la campaña de marketing digital.

Des de 2014 China Sales Co. Ltd ha proporcionado cuentas gratuitas de Baidu SEM para empresas extranjeras internacionales. Se necesitan de 5-10 días laborables para la documentación, ajuste KPI y análisis de palabras claves chinas y diseño y desarrollo de anuncios.

Para la mayoría de cliente las cuentas tardan unos 3-4 días en abrirse y la campaña puede empezar una vez se ha depositado el crédito en USD$. Su crédito de publicidad es válido por 12 meses des del depósito.

China Sales Co. puede proporcionar consultoría de nuestro experto en Baidu SEM, estrategias de campaña y ejecución cubriendo la distribución de contenido, PPC, campañas de banner en las zonas de marcas de Baidu, monitorización de campañas e informes.

"Estamos encantados con los servicios de SEM marketing para motores de búsqueda proporcionados por China Sales Co. Nos han ayudado continuamente a reducir el CPM y el CPC de nuestra campaña y mantener un fuerte retorno de la inversión para nuestro negocio"

Danielle Boland, Director de Marketing - North Asia, Graduate Management Admission Council.

WWW.MBA.COM

Enlace web de la campaña del cliente "WWW.MBA.COM/CHINA"

Cómo abrir una cuenta Baidu:

Pregunte a su oficina regional de China Sales Co para una carta de solicitud.
Tiene que completar la solicitud de Baidu y una declaración de “buen comportamiento” y proporcionarnos lo siguiente:

  • Prueba del registro de empresa
  • Prueba de las licencias de negocio correspondientes
  • Prueba de la propiedad intelectual
  • Copia a color de la página de inicio de la web de la empresa/ firmada.
  • El depósito mínimo de crédito para anuncios de Baidu SEM es de 5.000US$ *valido por 12 meses des del depósito. *Si las cuentas son rechazadas el depósito se reembolsará, menos los tasas bancarias.

Una vez entregados los documentos el proceso tardará 5-10 días laborables para la aprobación. El papeleo y el proceso de comprobación son rigurosos. Esto es para asegurar la protección del cliente, de que la marca online es segura y prevenir que anunciantes fraudulentos obtengan un tráfico web valioso. Todas las web y propósitos de negocio deben ser aprobados por Baidu antes de que se abra una nueva cuenta de anunciante.

Las ventajas de las campañas SEM es que son flexibles y pueden ser alteradas, pausada o cambiadas de acuerdo al mercado.

Los ejemplos de seguimiento de PPC demuestran como el precio PPC para la misma palabra clave o frase pueden fluctuar drásticamente durante el año.
“Los precios de PPC pueden ser mucho o poco” todo depende en el mercado, sus competidores como cuanto se necesita gastar para conseguir los mismos ratios de tráfico. Esto es por lo que las campañas de SEM deben ser flexibles, para maximizar el ROI y los ratios de conversión.

Gestión de campaña “SEM” Experto en marketing del buscador Baidu.

Baidu: Un colaborador licenciado global de China Sales Co.: De promedio más del 80% de las búsquedas diarias, motor de búsqueda nº1 en China sigue siendo Baidu con una cuota de Mercado del 60-70% de las búsquedas diarias en 2014.

Baidu es también el primero en búsquedas a través de dispositivos móviles, con una investigación que empezó en noviembre de 2014, en la que Baidu encabeza con el 80% de todas las búsquedas con dispositivos móvilesHoy en 2016 Baidu mantiene la media de un 70% de las búsquedas diarias. “O bien puedes ser encontrado en Baidu o eres invisible"

Una prueba rápida

"HAGA CLICK AQUI PARA BUSCAR SU MARCA EN EL BUSCADOR BAIDU EN CHINA"

Y vea lo que sucede....

Baidue es la 4a web con más tráfico del mundo. “Si quiere ser encontrado en China...."

Diseñada des del primer día por visitantes chinos, Baidu es de lejos el buscado preferido para los consumidores chinos. A parte de ser un motor de búsqueda, Baidu también proporciona su propia red de portales, noticias, sitios multimedia disponibles para anunciante.

¿Que es “SEM en China”?"

El SEM en China puede ser una forma muy rentable de conducir altos volúmenes de tráfico objetivo a su sitio web o tienda online. El coste de las campañas se establece por el mercado y la competición que establece anunciantes específicos gracias a menor competencia (y precio) para los anuncios.

“No sabes el coste de una campaña hasta que lo pruebas.”

Los estándares del SEM en China para “Marketing de motores de búsqueda chinos” que es únicamente anunciarse usando el mayor motor de búsqueda a largo plazo en China, Baidu.com

En la primera página hay una media del 20% de enlaces de pago (Anuncios) y un 80% de volumen es contenido orgánico de enlaces gratuitos (seleccionados y ofrecidos por el algoritmo).

En China Sales Co. nos gusta decir que la “M” de “SEM” debe representar “dinero” ya que no puede hacer nada en SEM sin gastar algo de dinero! Sin embargo, la publicidad online en China no es cara respecto otros mercados online. Simplemente “No sabes el coste de una campaña hasta que lo pruebas”.

"Para aquellos que tengan prisa” El SEM puede ser una forma muy rentable de asegurar que tráfico de cualidad llega a su tienda online rápidamente. Nuestra experiencia en gestión a largo plazo con campañas de SEM en Baidu, significa que podemos apuntar la audiencia correcta en el momento oportuno.

Qué es el “SEO en China”? ¿Y en qué se diferencia del SEM en China?

SEO en China, viene de “Optimización de motores de búsqueda en China”. En China Sales Co. nos gusta decir que la “O” de “SEO” debe representar “Orgánico”. Con China Sales Co. todo lo que hacemos es con el propósito a largo plazo, de maximizar para que nuestros clientes constantemente estén en la primeras página y por lo tanto “no tener que gastar dinero” para los chinos, dice nuestro fundado Robert Burns, “el cual explica por qué se ha hecho tan popular, porque ofrece resultados más competentes para los millones de usuarios chinos”.

Nuestro proceso implica:

  1. Ajustes KPI: Establecer objetivos claros de campaña online, metas y objetivos de rendimiento.
  2. Análisis de palabras claves para una campaña de publicidad en China, diseño de anuncios, todo compuesto para alcanzar el máximo de ratios de conversión.
  3. SEO en China: Experiencia en SEO chino para la creación de la página de aterrizaje y optimización para buscadores de la web de la marca de forma directa o indirecta. *min 6 meses de servicio.
  4. Pay per Click “PPC”, publicidad SEM y campañas ePR: 30, 60 o 90 campañas SEM diarias usando una combinación od PPC, ubicación de comunicados de prensa y distribución de contenido, banners y canales de medios de red Baidu.
  5. Seguimiento e Informes: Se proporcionan tanto mensual como semanalmente Informes detallados de rendimiento de campañas.

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Experience

Our difference: why Choose China Sales Co.?

We are a secure and trusted global licensed agent for China's top online e-commerce and marketing platforms.

We cut through the China smog and provide real, accurate and honest Consulting, research and strategic advice for China market entry.

Our Shanghai trading partners provide in China offline promotions and marketing, and also export heavy industry components and contract manufacturing services.

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Click here to read our updated"blog on China ecommerce"

China Sales Co. “In China Experience”

Trading with China is tough to start but well worth the effort. China Sales Co. breaks down the barriers for entry into selling online in China.

China has it’s own unique protocols, paperwork and market entry processes. Cultural barriers and local vs. foreign expectations, as well as complex economic, financial and legal structures are all part of the daily obstacles for foreign businesses entering China. China Sales Co. breaks down these barriers to begin selling quickly and efficiently.


Sales and Operations Leadership

Although a new business founded in 2014, China Sales Co. management team and company have the in depth China experience in China sales and operations leadership, and thanks to our experience we are global official licensed partners and providers of paperwork and applications to China’s top e-commerce sales and marketing platforms as well as provide core services of in-China sales and marketing and quality control support.

China Sales Co. management and team have decades experience of sales and operations experience in China covering media and digital and online tourism marketing, sales, e-commerce, software development, heavy and high tech industry including automotive sourcing and engineering, textiles, manufacturing quality control and inspections, export/importing from China.


About GM Robert "Robbie" Burns

Robert "Robbie" Burns is in his 13th year of working in sales and marketing in China. He is a regular keynote speaker on China export and marketing conferences and an experienced journalist published in international and China local media. He was featured in the recent Australian Government publication “Guide to E-commerce in China." Robert previously excelled in sales for NASDAQ firms in the EU before moving to Shanghai in 2005. After working in Shanghai in various China outdoor and retail marketing and sales roles he founded China Sales Co Ltd Hong Kong in 2014. Today he serves international clients from Melbourne and Shanghai. Robert also thinks he “just may be the only foreigner in the world” to hold global SMG, Baidu and Alipay licenses.

When not working he enjoys playing outdoor sports in China. He loves "trail running behind Hangzhou, surfing in Hainan and snowboarding on the China/North Korean border."


ABOUT CHINA SALES CO. LTD

China Sales Co. is a boutique China marketing agency based in Hong Kong. China Sales Co. has representative and operations in Shanghai, Hong Kong, Melbourne, San Francisco, Ohio and Barcelona. China Sales Co. provides market and e-commerce Consulting, China SEO and SEM support for global brands, Ad Agencies, Government

departments, tourism and education providers and e-commerce clients. China Sales Co. group holds licenses for SEM and SEO on Baidu and Shanghai Media Group and the Alipay cross border payment system.


Whats the first step? Generally we find clients need fresh market intelligence..


MEMBERS OF

Experiencia

Nuestra diferencia: ¿por qué elegir China Sales Co?

Somos un agente seguro y fiable con licencia de las plataformas líderes en China de e-commerce y marketing


Atravesamos poca visibilidad de China y suministramos consultoría real, precisa y honesta sobre China, e investigación y asesoramiento estratégico para la entrada en el mercado chino.


Nuestros socios de trading de Shanghái suministran promociones y marketing offline en China, y también exportan componentes de industria pesada y servicios de externalización.

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Haga Clic aquí para leer nuestro actualizado “blog del e-commerce en China”

China Sales Co., “Experiencia en China”

Comerciar en China tiene un duro comienzo pero el esfuerzo tiene recompensa. China Sales Co. desglosa las barreras de entrada cuando se quiere vender en China.

China tiene sus propios y únicos protocolos, papeleo y procesos de entrada al mercado. Las barreras culturales y locales vs las expectativas de los extranjeros, a la vez que un economía compleja, las estructuras financieras y legales son todas parte de los obstáculos diarios para los extranjeros que inician la entrada en China. China Sales Co. desglosa estas barreras para comenzar las ventas rápida y eficientemente.

Liderazgo en Ventas y operaciones

Aunque fundado como un nuevo negocio en el 2014, el equipo gestor de China Sales Co y la empresa tienen una experiencia profunda en ventas y operaciones en China, y gracias a nuestra experiencia, somos socios globales con licencia oficial y suministradores de documentación y solicitudes de las plataformas de ventas y marketing líderes de China, a la vez que suministramos los servicios vitales para las ventas y el marketing en China, y soporte en control de calidad.

El equipo gestor de China Sales Co. tiene décadas de experiencia en ventas y operaciones en China cubriendo medios, marketing turístico digital y en línea, ventas, comercio electrónico, desarrollo de software, industria ligera y pesada incluyendo automoción e ingeniería, textiles, controles de calidad y sus inspecciones, exportando e importando en China.


Acerca de Robert “Robbie” Burns

Robert “Robbie” Burns lleva 13 años trabajando en ventas y marketing en China. Es un destacado conferenciante sobre exportaciones y marketing en China, y un experto periodista de prensa internacional y China. Ha sido presentado en la reciente publicación del gobierno australiano “guía del e-commerce en China” . Robert previamente sobresalió en firmas NASDAQ en la UE antes de moverse a China en el año 2005. Después de trabajar en Shanghai en puestos de marketing y ventas, fundó China Sales Co.Ltd Hong Kong en el 2014. Hoy, atiende a los clientes internacionales desde Melbourne y Shanghai . Robert, también, piensa que es la única persona extranjera en el mundo” que cuenta con licencias globales de SMG, Baidu y Alipay.

En su tiempo de ocio, disfruta haciendo deporte exterior en China. Le encanta “el running por las rutas de Hangzhou, el surf en Hainan y el snowboard en la frontera de China con Corea del Norte”.


ACERCA DE CHINA SALES CO.LTD

China Sales Co. es una agencia boutique de marketing basada en Hong Kong. China Sales Co. tiene representación y operativa en Shanghai, Hong Kong, Melbourne, San Francisco, Ohio y Barcelona. China Sales Co. asesora a marcas globales en marketing y comercio electrónico, SEO en China y soporte SEM.


Whats the first step? Generally we find clients need fresh market intelligence.

MIEMBROS DE

Robert Burns in Australia: speaking events September & October 2015

Speaking soon at Austrade, AmCHAM and ACBC events come and meet and hear China Sales Co GM and China marketing expert Robert Burns speak at these upcoming events in Victoria and Tasmania. Robert Burns will be happy to meet and provide information on how to open your Alipay account, how to open We Chat Account and ChinaSEM and Baidu accounts.

*HOW TO ATTEND? ALL AUSTRADE EVENTS ARE FREE-->, "CLICK HERE" THEN SELECT CITY/TOWN TO GO TO REGISTRATION PAGE


Launceston: "Austrade presents: " Guide for E-Commerce in China"

Date: Tuesday 1 September 2015

Venue name: Launceston Town Hall

Address: 18-28 St John Street

City/suburb: Launceston, Tasmania

Start time: 1.00pm (Registration) 1.30pm seminar begins End time: 4.45pm

Bendigo "Austrade presents: Guide for E-Commerce in China"

Date: Thursday 10 September 2015

Venue name: The Capitol

Address: 50 View Street Bendigo 3552

City/suburb: Bendigo, Victoria

Start time: 1.00pm (Registration) 1.30pm seminar begins End time: 4.30pm

Traralgon: The Australia China Business Council Victoria presents: "Growing business opportunities in China"

Date: Friday 11 September 2015

Venue name: The Century Hotel

Address: 5 Airfield Rd, Latrobe Valley VIC 3844

City/suburb: Traralgon, Victoria

Start time: 1.00pm (Registration) 1.30pm seminar begins End time: 4.30pm

Geelong "Austrade presents: Guide for E-Commerce in China"

Date: Monday 14 September 2015

Venue name: Geelong City Hall

Address: 30 Gheringhap Street, Geelong

City/suburb: Geelong

Start time: 8.30am (Registration) 9.00am seminar begins, End time: 12.30pm

Melbourne "ANZ, the Australia China Business Council & American Chamber of Commerce presents: How to do Social Media in China"

Seminar and workshop with special international guests Mr. Stephen Chun and Tarek Najam"

Date: Tuesday 8th October 2015

Venue name: ANZ Bank

Address: Level 34, 100 Queens St. Melbourne 3000

City/suburb: Melbourne

Start time: 8.30am (Registration) 9.00am seminar begins, End time: 11.30am

ACBC members register here: "ACBC registration page"

AmCham members register here: "AmCham registration page"

Robert Burns in Australia: speaking events September & October 2015 (SP)

Speaking soon at Austrade, AmCHAM and ACBC events come and meet and hear China Sales Co GM and China marketing expert Robert Burns speak at these upcoming events in Victoria and Tasmania. Robert Burns will be happy to meet and provide information on how to open your Alipay account, how to open We Chat Account and ChinaSEM and Baidu accounts.

*HOW TO ATTEND? ALL AUSTRADE EVENTS ARE FREE-->, "CLICK HERE" THEN SELECT CITY/TOWN TO GO TO REGISTRATION PAGE


Launceston: "Austrade presents: " Guide for E-Commerce in China"

Date: Tuesday 1 September 2015

Venue name: Launceston Town Hall

Address: 18-28 St John Street

City/suburb: Launceston, Tasmania

Start time: 1.00pm (Registration) 1.30pm seminar begins End time: 4.45pm

Bendigo "Austrade presents: Guide for E-Commerce in China"

Date: Thursday 10 September 2015

Venue name: The Capitol

Address: 50 View Street Bendigo 3552

City/suburb: Bendigo, Victoria

Start time: 1.00pm (Registration) 1.30pm seminar begins End time: 4.30pm

Traralgon: The Australia China Business Council Victoria presents: "Growing business opportunities in China"

Date: Friday 11 September 2015

Venue name: The Century Hotel

Address: 5 Airfield Rd, Latrobe Valley VIC 3844

City/suburb: Traralgon, Victoria

Start time: 1.00pm (Registration) 1.30pm seminar begins End time: 4.30pm

Geelong "Austrade presents: Guide for E-Commerce in China"

Date: Monday 14 September 2015

Venue name: Geelong City Hall

Address: 30 Gheringhap Street, Geelong

City/suburb: Geelong

Start time: 8.30am (Registration) 9.00am seminar begins, End time: 12.30pm

Melbourne "ANZ, the Australia China Business Council & American Chamber of Commerce presents: How to do Social Media in China"

Seminar and workshop with special international guests Mr. Stephen Chun and Tarek Najam"

Date: Tuesday 8th October 2015

Venue name: ANZ Bank

Address: Level 34, 100 Queens St. Melbourne 3000

City/suburb: Melbourne

Start time: 8.30am (Registration) 9.00am seminar begins, End time: 11.30am

ACBC members register here: "ACBC registration page"

AmCham members register here: "AmCham registration page"

Since 2014. Baidu global licensed agents. ChinaSEO and ChinaSEM experts

China-Sales-Co Baidu-Global partner since 2014

Open your Baidu Account for free* with China Sales Co.

We provide paperwork and open accounts directly and for free. All Baidu advertising-credits must be *deposited-in-advance before-your Baidu can account go live and start online marketing campaign.

Since 2014 China Sales Co. Ltd has provided free global foreign Baidu SEM business accounts. Allow 5-10 working days for paperwork, KPI setting and Chinese key word analysis and ad design and development.

For most clients accounts take 3-4 working days to open and your campaign can begin once your advertising credit is deposited in $USD. Your advertising credit is valid for 12 months from deposit.

China Sales Co. can then provide our expert Baidu SEM consulting and campaign strategy and execution covering content distribution, PPC, banner campaigns Baidu Brand Zones, campaign monitoring and reporting.

"We have been pleased with the SEM Search Engine Marketing services provided by China Sales Co. They have consistently helped to reduce the CPM and CPC of our campaign and maintain a strong return on investment for our business."

Danielle Boland, Director, Marketing - North Asia, Graduate Management Admission Council.

WWW.MBA.COM

Client campaign site link "WWW.MBA.COM/CHINA"

How to open a Baidu Account:

Ask your regional China Sales Co. office for an application letter.
Just complete Baidu application and “good behavior” declaration and provide us with the following:

  • Proof of business registration.
  • Proof of appropriate business licenses.
  • Proof of ownership of IP.
  • Colour Copy of home page of the business web site/ signed.
  • Signed / stamped original Applications.
  • If accounts are refused then SEM deposit will be refunded less bank charges.

Once delivered to us the paperwork process will take 5-10 working days for approval. The paperwork and checking process is thorough. This is to ensure protection of the client online brand is secure and prevents fraudulent advertisers from obtaining valuable brand web traffic. All websites and purpose of business must be approved by Baidu before a new advertising account will be opened.

Advantages of SEM campaigns are they are flexible, and campaigns can be altered, paused or changed according to the market.

The PPC tracking examples demonstrate how the PPC price for the same key-word or phrase can fluctuate dramatically over the year.
“PPC pricing may be a-lot or it may be a-little” it all depends on the market and your competitors as to how much needs to be spent to achieve the relative same rate of traffic. This why SEM campaigns must-be flexible in order to maximize ROI and conversion rates.

Expert Baidu Search Engine Marketing “SEM” Campaign management.

Baidu: a China Sales Co. licensed global partner: once averaging over 80% of daily search, China’s number 1 search engine is still Baidu with an average daily market share of 60-70% in 2014.

Baidu is also number 1 in mobile search, with iResearch stating in November 2014 that Baidu commands up to 80% of all mobile device searches. Today in 2016 Baidu still commands an average of 70% or higher of daily search. "Either you are able to be found on Baidu or you are invisible"

As a quick test

"CLICK HERE TO SEARCH YOUR BRAND ON BAIDU CHINA SEARCH ENGINE"

and see what comes up.....

Baidu is the 4th most trafficked site on earth. "If you want to be found in China...."

Designed from day one for Chinese online readers Baidu is by far the preferred Search Engine for Chinese consumers. As well as being a search engine, Baidu also provides it’s own network of portals and news and multimedia sites available for advertisers.

What is "China SEM?"

ChinaSEM can actually be a very cost-effective way of driving high volumes of targeted qualified traffic arrives to your site or online store. The cost of campaigns are set by the market and competition which suits niche advertisers thanks to low competition (and price) for ads.

“You just don’t know the cost of the campaign until you try.”

China SEM stands for "Chinese Search Engine Marketing" which is online advertising using China's long term top search engine, Baidu.com

On page one there is on average 20% of paid links (Ads) and 80% or bulk of the page is organic or free links (which are selected and offered by the algorithm).

At China Sales Co. we like to say the “M” in “SEM” should stand for “money” because you can’t do anything in SEM without spending some money! However online advertising in China is not expensive compared with other online markets. “You just don’t know the cost of the campaign until you try.”

"For those in a hurry" SEM can be a very cost-effective way of ensuring quality traffic arrives at your store and quickly. Also, our long term management experience with Baidu SEM campaigns means we can target the right audience at the right time.

What is "China SEO?" And how is it different from ChinaSEM?

ChinaSEO stands for "Chinese Search Engine Optimisation". At China Sales Co. we like to say the “O” in “SEO” should stand for “organic.” With China Sales Co everything we do is with the long-term-aim of maximizing our clients to consistently rank on Baidu page 1, and therefore "not have to spend any money" for their highly qualified traffic."The Baidu algorithm "was designed by Chinese, for Chinese" states China Sales Co-founder Robert Burns, "which explains why it has been so popular because it offers more relevant results to its millions of Chinese users."

Our process involves:

  1. KPI setting: setting clear online campaign targets, performance goals and budget requirements.
  2. China Ad Campaign Key Word Analysis and Ad designs all formed on achieving maximum conversion rates.
  3. China SEO: experienced on page Chinese SEO landing page creation and on page and off page China search engine optimisation of brand site *min. 6 months service.
  4. pay per Click “PPC” and SEM Advertising and ePR Campaigns: 30, 60 or 90 day SEM campaigns utilising a combination od PPC, placement press releases and content distribution, banners and Baidu network media channels.
  5. Reporting and Tracking: detailed reporting provided either weekly or monthly on campaign performance.

The China "Forbidden" List for Advertising

What is the China "Forbidden" List?

As part of it’s job in "maintaining social harmony" the CAC or “Cyberspace Administration of China” places content and advertising restrictions (censorship) depending on the nature of content, products and services sold online. These are known as “on the Forbidden List“. Websites containing or linking to sites that contain forbidden content can be blocked in mainland China. Beijing PBOC regularly publishes it's updated "forbidden list" of (currently 70) industries and services that are not allowed to advertise or to sell online inside the great fire wall of China.

Strict rules and restrictions are placed on internet service providers, marketing platforms (including Baidu), Social Media (including Weibo and We Chat ) and all publishers that wish to reach the online audience in China. Paid-advertising (such as opening social media accounts, or PPC/SEM advertising) and payment providers are forbidden to provide services these types of industries and products.

It is important to note that Search Engine Optimisation (Chinese SEO) is-permitted as long as the content is not blocked by the great firewall of China. For example: it does not stop gold-or commodity traders being online however they are just not permitted to buy advertising.


What sorts of products and services are on the forbidden list?

The list can be broadly divided into three sectors; (1) political-socio-cultural, (2) economic and (3) banned (illegal) product/s. To an outsider without an understanding of the way China works, including the obvious forbidden products and political content, there are some surprising additions to the list that may seem a little odd to westerners. Things such as "fetal gender testing kits," "gold" and "Peppa the Pig" are all banned from being advertised inside China. There are also "censored on the go" topics as new words/ towns/ places and topics are added to be blocked by the firewall. ISP's are informed immediately whenever a new "forbidden" search item is added.

1. Political and Social Content

Under the political and socio-cultural banner falls all content that may be deemed as offensive to Beijing. This includes maintaining the revisionist messages and general stand of the Party as well as Chinese cultural norms. Political content must-adhere to the party line and not put the party in a bad light. This includes any negative references to the party or content that may cause "loss of face." A recent famous example is the banning of the image and mentioning of the cartoon characters "Peppa the Pig" and "Winnie the Pooh" because they were used by bloggers to lampoon Party leaders.

Political and/or historical content that dispute the revisionist Party line is also strictly forbidden, such as posting about Tiananmen, Xinjiang, Tibet or to discuss Taiwan as an "independent state." For example all international airlines were forced to rename Taiwan as part of mainland China on their booking systems or risk being banned from flying to and from lucrative China routes.

Naturally all unapproved political or religious literature is also banned.

Another political element is the censorship of "bad news" such as environmental disasters, pollution, industrial accidents or events of social unrest incidents are also blocked.

Social content that is censored can be broadly termed as "offensive to Chinese culture." This includes pornography and gambling websites, forbidden music or content that is deemed inappropriate for Chinese viewers. For example the once highly popular live streaming service whereby ladies would seductively eat a banana has been banned due to it's sexual overtones and inappropriate nature of the content. Hip Hop music was also recently deemed as offensive however due to it's sheer popularity it will be hard to see it being entirely banned on the China web. Lottery and “lucky games” are also banned for advertising online.


2. Economic and Financial Products and Services

These rules are based on protecting consumers from financial scams and controlling currency and banking services. The China government places restrictions on financial transfers and the marketing of financial products and services. Examples include advertising gold, FX currency exchange and trading and crypto currencies (e.g. Bitcoin). Auction sites, digital payment systems and websites that enable property transactions are also forbidden. E-wallet and online transactions must show their SAFE (Beijing) license. Insurance and stocks/ securities firms must also be approved prior to opening accounts

Crowd funding and fund-raising content is banned as are pyramid schemes.


3. Forbidden Products and Services

These rules are to restrict or prevent fake, illegal or restricted products from being advertised online. For example, seeds, weapons, narcotics, sex toys, gender determination kits, lock picking kits, pharmaceuticals and “vulgar” products.

As a rule of thumb if your product is-registered with China customs and approved for sale and distribution inside of China then it will be OK to advertise. However, this rule does prevent a lot of “food” and “cosmetics” and “health” related companies that have not (yet) got their products registered. E.g. supplement and vitamin manufacturers need to prove their products are registered before we can submit application for their online advertising accounts. Education providers such as colleges and Universities must-show their local education certificates as part of the approval process. Tourism providers may also be requested to produce local registered tourism operating licenses prior to being approved.


Is my brand and product ok to be advertised behind the great firewall of China?

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