Weibo,

ANZ bank presents "How to do Social Media in China" workshop October 6th Melbourne

With special guest presenters Stephen Chun and Tarak Najm.

China is the world’s most active social media market yet only a few foreign firms are truly activating their potential to engage with their Chinese customers.Keynote presentations and China social media workshop delivered by Stephen Chun and Tarek Najm (direct from China and the USA for the event) and hosted by China Sales Co. GM Robert Burns, this highly informative event is not to be missed.


Registration Pages:

Venue: ANZ Bank, 100 Queens St, Melbourne

Date: October 6th 9AM-11.30AM

Fee: $245 for non chamber members, $195 for chamber members *all attendees must register via chamber websites

Link to ACBC registration page "ACBC registration page"

Link to AmCham registration page "AmCham registration page"



This unique presentation and workshop by experts will :

• Inform the delegate on how to navigate the world of China social media

• Manage “China brand face” on top platforms

• The rules and regulations for China social media

• Workshop: guide for sample clients

• Q & A session

Event Schedule:

Registration and networking: 8.30-9.00

Opening welcome speech: 9.00-9.10

1st Key Note Presentation: 9.10-10.00

“What is China Social Media in 2015”

• Historical context of social media in China

• The top social platforms for brands today

• The rules and regulations for social media in China

Tea break and networking 10.00-10.20

2nd Key Note Presentation: 10.20-11:00

“China Social Workshop”

• Case study: positive and negative social analysis

• Workshop: how-to guide for Australian exporters and tourism destinations

• Q & A session 11.00-11.30

Closing speech: 11.30-11.40

Proudly organized by ANZ Bank, The Victorian ACBC Council, The American Chamber of Commerce, Parllay Networks and China Sales Co. Pty Ltd.

About Presenter: Tarek Najm

Tarek Najm is the CEO and Founder of Parllay, enterprise level social and mobile engagement platform for advertisers and publishers. Tarek is a visionary architect. His mission is to democratize and advance the industry paradigm via sophisticated yet simple technology, such as web semantics, interest networks, data mining and knowledge engineering. Prior to Parllay, Najm founded and led worldwide development of several large­-scale Web initiatives including: Microsoft adCenter Advertising Platform, PubCenter Platform for Publishers, Audience Intelligence for Data mining and Data Warehousing. Tarek was also co-­-founder of Microsoft AdCenter Incubation Labs.

Najm has over 20 years of experience in Software Engineering and Systems Architecture Design. He is an expert in the design of large-­scale Transactional Processing systems, Data Modeling, Distributed Systems, Massive Parallel Processing, and VLDB Data Warehousing systems.

Presenter: Stephen Chun

Stephen Chun
Stephen Chun

With more than two decades experience as a Director of top China digital and media companies Mr. Stephen Chun is a world renowned expert on China marketing. Currently Stephen is working as CEO of his advertising and consulting firm CTI USA, Sales Director for Parllay Networks USA, as an International Director for Shanghai Media Group (SMG) China’s largest publisher and owner of BestTV (mobile), Baidu Adsage USA, is a board member of Parllay networks platform and board advisor to China Sales Co. Hong Kong. Previous roles include managing and producing marketing and sales in North and South America for: Baidu, Sina Weibo, Tencent, WeChat, Facebook, Twitter, Qihu360, and mobile marketing, digital and traditional consulting for USA State Department and global brands.

Current clients include Burberry, Berkshire Hathaway, Tourism Mexico, Disney/MGM, Remy Martin, Airbnb, Michelin, CMB Regional Centers (Immigration Investment Visa to USA).

China's top Social Media Platforms
China's top Social Media Platforms

AmCham Logo

QBID: JD.com partners

Parllay: Social network management

ANZ bank presents "How to do Social Media in China" workshop October 6th Melbourne (SP)

With special guest presenters Stephen Chun and Tarak Najm.

China is the world’s most active social media market yet only a few foreign firms are truly activating their potential to engage with their Chinese customers.Keynote presentations and China social media workshop delivered by Stephen Chun and Tarek Najm (direct from China and the USA for the event) and hosted by China Sales Co. GM Robert Burns, this highly informative event is not to be missed.


Registration Pages:

Venue: ANZ Bank, 100 Queens St, Melbourne

Date: October 6th 9AM-11.30AM

Fee: $245 for non chamber members, $195 for chamber members *all attendees must register via chamber websites

Link to ACBC registration page "ACBC registration page"

Link to AmCham registration page "AmCham registration page"



This unique presentation and workshop by experts will :

• Inform the delegate on how to navigate the world of China social media

• Manage “China brand face” on top platforms

• The rules and regulations for China social media

• Workshop: guide for sample clients

• Q & A session

Event Schedule:

Registration and networking: 8.30-9.00

Opening welcome speech: 9.00-9.10

1st Key Note Presentation: 9.10-10.00

“What is China Social Media in 2015”

• Historical context of social media in China

• The top social platforms for brands today

• The rules and regulations for social media in China

Tea break and networking 10.00-10.20

2nd Key Note Presentation: 10.20-11:00

“China Social Workshop”

• Case study: positive and negative social analysis

• Workshop: how-to guide for Australian exporters and tourism destinations

• Q & A session 11.00-11.30

Closing speech: 11.30-11.40

Proudly organized by ANZ Bank, The Victorian ACBC Council, The American Chamber of Commerce, Parllay Networks and China Sales Co. Pty Ltd.

About Presenter: Tarek Najm

Tarek Najm is the CEO and Founder of Parllay, enterprise level social and mobile engagement platform for advertisers and publishers. Tarek is a visionary architect. His mission is to democratize and advance the industry paradigm via sophisticated yet simple technology, such as web semantics, interest networks, data mining and knowledge engineering. Prior to Parllay, Najm founded and led worldwide development of several large­-scale Web initiatives including: Microsoft adCenter Advertising Platform, PubCenter Platform for Publishers, Audience Intelligence for Data mining and Data Warehousing. Tarek was also co-­-founder of Microsoft AdCenter Incubation Labs.

Najm has over 20 years of experience in Software Engineering and Systems Architecture Design. He is an expert in the design of large-­scale Transactional Processing systems, Data Modeling, Distributed Systems, Massive Parallel Processing, and VLDB Data Warehousing systems.

Presenter: Stephen Chun

Stephen Chun
Stephen Chun

With more than two decades experience as a Director of top China digital and media companies Mr. Stephen Chun is a world renowned expert on China marketing. Currently Stephen is working as CEO of his advertising and consulting firm CTI USA, Sales Director for Parllay Networks USA, as an International Director for Shanghai Media Group (SMG) China’s largest publisher and owner of BestTV (mobile), Baidu Adsage USA, is a board member of Parllay networks platform and board advisor to China Sales Co. Hong Kong. Previous roles include managing and producing marketing and sales in North and South America for: Baidu, Sina Weibo, Tencent, WeChat, Facebook, Twitter, Qihu360, and mobile marketing, digital and traditional consulting for USA State Department and global brands.

Current clients include Burberry, Berkshire Hathaway, Tourism Mexico, Disney/MGM, Remy Martin, Airbnb, Michelin, CMB Regional Centers (Immigration Investment Visa to USA).

China's top Social Media Platforms
China's top Social Media Platforms

AmCham Logo

QBID: JD.com partners

Parllay: Social network management

China Social Media

China Sales Co. provides Weibo, Weixin* and WeChat global accounts, campaigns and China Social Media management.
Contact your account manager for details. *note: Weixin accounts for approved customers only, terms and conditions apply.

Social media in China is vastly different than in the West.

Did you know that China has over 1,000 different Social Media platforms, or that many Western platforms such as Facebook, Twitter and YouTube are both blocked by the Great Firewall of China? Combined, Facebook and Twitter have a market penetration of less than 0.3% of all internet users in China, meaning that your brand's message will not be reaching the average Chinese consumer.

In order to start with social media in China, you first need to build an understanding of what platforms are available, which ones are best suited to your business and how to use them.

Social media “done right” can work wonders for increasing both brand and product awareness in China; “done wrong”, and you may never be able to recover your brand's image again. A successful post can be shared rapidly across China, gaining hundreds of thousands of views overnight. This is why popular brands in China all employ teams of experienced social media experts to manage their accounts, posting as many as thousands of unique posts per day, across the various platforms.

Key opinion leaders or “KOL’s” are a proven and effective tool to drive awareness and exposure to new brands and products. Individuals who have amassed a considerable following of trusted fans, KOL's serve as social guides for their fanbase, setting trends and making recommendations, attracting millions to each of their posts.

When first starting out, we advise clients to choose one (or at most two) platforms to focus their resources and “do them well.”

What are the Top 3 Social Media platforms in China today?

Redes sociales en China

China Sales Co. proporciona cuentas globales de Weibo, Weixin*, y WeChat, y gestiona campañas y redes sociales en China.

Contacte su jefe de cuenta para los detalles. *nota: las cuentas de Weixin para clientes aprobados, se aplican solo los términos y las condiciones.

Las redes sociales en China son vastamente diferentes que en occidente.

¿Sabía que en China hay más de 1.000 plataformas de redes sociales diferentes, o que muchas de las plataformas de redes sociales occidentales como Facebook, twitter y YouTube están bloqueadas por el cortafuegos chino? Combinadas, Facebook y Twitter tiene una penetración de mercado menor que el 0,3% del total de internautas chinos, lo que significa que su mensaje de marca no alcanzará al consumidor chino.

Para comenzar con redes sociales en China, su primera necesidad es tener un conocimiento claro de las plataformas digitales disponibles, cuales son las más apropiadas para su negocio y como debe utilizarlas.

Las redes sociales bien ejecutadas pueden hacer maravillas para incrementar tanto el conocimiento de marca como de producto. En China, “hágalo mal”, y puede que nunca sea capaz de recuperar la imagen de su marca de nuevo. Una publicación exitosa puede ser compartida rápidamente por toda China, obteniendo cientos de miles de visitas de la noche a la mañana. Esto es por lo que las marcas populares en China contratan equipos de expertos en redes sociales para gestionar sus cuentas, realizando miles de publicaciones en un solo día, a través de varias plataformas.

Los líderes de opinión, “KOL’s”, son una probada y efectiva herramienta para obtener reconocimiento y exposición para nuevas marcas y productos. Individuos que ha amasado un considerable número de seguidores, los KOL’s sirven como líderes sociales de sus seguidores, estableciendo las tendencias y haciendo recomendaciones, atrayendo millones a cada una de sus publicaciones.

Cuando se da el primer paso, aconsejamos a nuestros clientes que elijan una (o máximo dos) plataformas para enfocar su recursos y “hacerlo bien”.

¿Cuáles son las tres plataformas líderes en China actualmente?