With special guest presenters Stephen Chun and Tarak Najm.
China is the world’s most active social media market yet only a few foreign firms are truly activating their potential to engage with their Chinese customers.Keynote presentations and China social media workshop delivered by Stephen Chun and Tarek Najm (direct from China and the USA for the event) and hosted by China Sales Co. GM Robert Burns, this highly informative event is not to be missed.
Venue: ANZ Bank, 100 Queens St, Melbourne
Date: October 6th 9AM-11.30AM
Fee: $245 for non chamber members, $195 for chamber members *all attendees must register via chamber websites
Link to ACBC registration page "ACBC registration page"
Link to AmCham registration page "AmCham registration page"
This unique presentation and workshop by experts will :
• Inform the delegate on how to navigate the world of China social media
• Manage “China brand face” on top platforms
• The rules and regulations for China social media
• Workshop: guide for sample clients
• Q & A session
Registration and networking: 8.30-9.00
Opening welcome speech: 9.00-9.10
1st Key Note Presentation: 9.10-10.00
“What is China Social Media in 2015”
• Historical context of social media in China
• The top social platforms for brands today
• The rules and regulations for social media in China
Tea break and networking 10.00-10.20
2nd Key Note Presentation: 10.20-11:00
“China Social Workshop”
• Case study: positive and negative social analysis
• Workshop: how-to guide for Australian exporters and tourism destinations
• Q & A session 11.00-11.30
Closing speech: 11.30-11.40
Proudly organized by ANZ Bank, The Victorian ACBC Council, The American Chamber of Commerce, Parllay Networks and China Sales Co. Pty Ltd.
About Presenter: Tarek Najm
Tarek Najm is the CEO and Founder of Parllay, enterprise level social and mobile engagement platform for advertisers and publishers. Tarek is a visionary architect. His mission is to democratize and advance the industry paradigm via sophisticated yet simple technology, such as web semantics, interest networks, data mining and knowledge engineering. Prior to Parllay, Najm founded and led worldwide development of several large-scale Web initiatives including: Microsoft adCenter Advertising Platform, PubCenter Platform for Publishers, Audience Intelligence for Data mining and Data Warehousing. Tarek was also co--founder of Microsoft AdCenter Incubation Labs.
Najm has over 20 years of experience in Software Engineering and Systems Architecture Design. He is an expert in the design of large-scale Transactional Processing systems, Data Modeling, Distributed Systems, Massive Parallel Processing, and VLDB Data Warehousing systems.
Presenter: Stephen Chun
With more than two decades experience as a Director of top China digital and media companies Mr. Stephen Chun is a world renowned expert on China marketing. Currently Stephen is working as CEO of his advertising and consulting firm CTI USA, Sales Director for Parllay Networks USA, as an International Director for Shanghai Media Group (SMG) China’s largest publisher and owner of BestTV (mobile), Baidu Adsage USA, is a board member of Parllay networks platform and board advisor to China Sales Co. Hong Kong. Previous roles include managing and producing marketing and sales in North and South America for: Baidu, Sina Weibo, Tencent, WeChat, Facebook, Twitter, Qihu360, and mobile marketing, digital and traditional consulting for USA State Department and global brands.
Current clients include Burberry, Berkshire Hathaway, Tourism Mexico, Disney/MGM, Remy Martin, Airbnb, Michelin, CMB Regional Centers (Immigration Investment Visa to USA).