China IP assistance

China Legal: IP and Trademark Registration


*Scroll down for our "China IP FAQ"

At China Sales Co we get contacted regularly by international firms wanting to sell to China. The first question we always ask is; “have you secured your China IP?” We advise and assist brands secure their IP before-they embark on market entry and platforms. Depending on the product and location and types of services, ownership of China IP is often a legal and platform requirement before-a brand is allowed to start selling in China.

China Sales Co is an official broker for China IP and trademark registration.

Our qualified legal partners in Shanghai deliver fast and affordable China IP and legal advisory services. The process to secure your brand IP is affordable, fast and efficient.

We have assisted clients from EU, Australia, USA and other markets protect their brand and IP in China. .


Applying for a trademark is a straight forward.

Step 1: We first need to check whether it is still possible to register, and if there are any similar or “like” competing marks. This is delivered in a report allow 2 working days.

Step 2: Once clear we then need to receive your official KYC documentation the legal team will take care of all official registration procedures on your behalf. This may take 4-8 weeks before initial confirmation of application is received. Companies and brands can then show proof of application and begin to sell inside China.

Step 3: Final confirmation is after 9-12 months. Your trademark is counted and registered from the original date of application.


How much does it cost to secure my China Trademark?

China IP Legal Check and Report: costs USD $150 and takes 2 working days. Checks if the brand has been copied or squatted (or not)! We then can give you the good news to proceed.

IP Registration Costs average* CNY 6000-8000 per-mark depending on sector and any supplementary paperwork that may be required and excluding local China taxes.

Note: a BRAND LOGO + BRAND NAME are 2 separate-marks.

Most brands will choose to register both their name and their logo. We often advise to also register a Chinese version of your brand name for security and potential later use.

Why is my China trademark IP important?

Many companies get caught out thinking that they already have a “global trademark IP rights “ without realising that brand trademarks must be registered in China for them to be recognised by local Chinese law.

Without securing your trademark in China, even beginning to promote your brand and IP is a risk. This includes attending trade fairs, or online marketing from your local area.

Can a foreign business (or person )register and own local China IP and trademarks?

Yes. You do not need to be a registered Chinese business nor need to hold a Chinese passport to own your Trademark and IP inside China. A passport and other supporting KYC documentation is all that is required.

(E.g. For people manufacturing and exporting from China registering the trademark/s helps prevent suppliers from being tempted to selling branded goods inside China).

What is China Trademark Squatting?

China IP is a “first to apply” registration process.

Chinese IP laws do-not recognise having prior use of the trademark outside of China. Nor is a local applicant verified if they have had any connection to the original foreign brand and/or company. It has unfortunately resulted in “trademark squatting” whereby anyone in China can register any trademark or brand and claim it as their own and then offer it for sale to buyers.

Trademark squatting can be a lucrative business. This happens all-too often and even large firms get caught out. For example: Apple famously had to pay over USD $50 million to recover their “IPad” brand name from a squatter!

How is a Trademark Registered in China?

There are only two ways to register a trademark in China; via the national China registration via a China trademark agent (our legal partners are an appointed agent with government license) or, via an international registration via WIPO.

National China registration: is highly recommended as it is faster (9-12 months vs 12-24 months) and clients obtain an official trademark certificate which is requested by many sales and distribution channel partners, outlets, business partners and others.

The WIPO international system classes and China classes vary, which often leads to application not being awarded due to lack of corresponding subclasses (lost in translation).

Once registered any potential upcoming appeal must be filed locally by an agent in China. Finally, using a local (China) firm is also faster and generally cheaper than using an international firm to do the same local filing.

Contact China Sales Co to start securing your China trademark and IP today.

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The 5 Steps for Selling Online to China

Wondering how to start selling to China? Here are the China Sales Co.'s "5 Steps for selling online to China."

Our GM Robert Burns says; "No matter if you are selling a University degree or aeroplane parts, by following these 5 steps your business will begin to start selling to China.

Creator of "The 5 Steps of selling online to China" company founder and GM Robert Burns states; "regardless of what sector they are working in, most folks that we meet around the world we find are all facing the same communication and business barriers to entry to China. They all require the same fist steps and platforms."

"Likewise with just a few selected questions asked to prospects our expert consultants can quickly work out "what stage they are at" and "what services, from, IP or consulting to platforms and hardware that are needed, and all according to the 5 steps."

What stage is your China business at?

China Sales Co. helps and quickly get your business selling to China.

Here’s the “China Sales Co. China Business Ready Test”, a quick way to work out what requirements your business needs to start selling to China! If your business needs assistance with any of these requirements then Contact China Sales Co. today

What are the 5 Steps for selling online to China?

Step 1. China Knowledge: "Learn the playing field...

  • Need assistance with your China brand analysis and to form your KPI's?
  • How good is your understanding of the market size and your competitor products or services in China today. e.g. Can you name your top 5 competitors in China? How about the top 10? What are their turnovers? What are their top sales channels?
  • China Sales Co provides fresh market research reports. We study your China top 2,5 or 10 competitors to give you the best available perspective and to assist setting your own company goals and
  • Get quality "market intelligence" form clear content, understand the China SEM and China SEO and Social Media strategies for market share.
  • We provide clear strategy for marketing and distribution channels for your product or service.
  • Import/export documentation for China customs requirements (of goods). Are you allowed to export your products direct B2B and B2C? What are the fees and charges?
  • Brand and product IP registration and protection. Is your brand safe?
  • Brand KPIs: what are your short/mid and long term KPIs? How achievable are they when measured against current market?

Step 2. Build your custom China brand face and platforms:

  • Quality Translated communication, Chinese web site and or/ additional pages to own site, including design of packaging and marketing collateral.
  • China friendly brand face and brand/product customisation.
  • China IP and trademark registered and protected under China law.
  • Brand/ business "registered on China internet."
  • Open your "Alipay account"China's number 1 global online payment system.
  • Online China friendly store design and build.
  • Possible Government or regional export grants and or assistance channels.

Step 3. China paperwork and logistics:

  • China CRM: "China telephone number" and contacts.
  • 3rd party e-commerce platforms.
  • Import/ export paperwork and logistics tech support.
  • China point of return (for refunds and returned goods) and quality control.
  • Registered B2B and B2C China marketing and promotional campaign platforms.

Step 4. Start to sell sell sell!

  • Digital promotions
  • China SEM: Search Engine Marketing to drive new visitor traffic.
  • China SEO: Search Engine
  • China Social Media to assist with CRM.
  • Trade fair attendance and support.

Step 5. Expand your market share.

  • "Quality control:" of rejected products, for marketing campaigns and customer service.
  • China business tracking and reporting.
  • Customer service: live sales support.
  • Market watch: stay on top of your competitors.

China Sales Co are global licensed agents for China's top e-commerce and marketing platforms. Contact us today to start selling to China!